Strategy Winning Narratives Online Training (test) Analysing narratives Audiences So, you know how important narratives are and you have an idea of how they fit in your strategy. Now what about the people who are the audiences for those narratives? This module on audiences will cover: How do I group Read more…
[High contrast, low bandwidth version] A summary of framing tips on migration, climate change, poverty etc.
A summary of framing tips on migration, climate change, poverty etc. For busy activists who don’t want to get a psychology degree.
The newer (shinier) Bluffer’s Guide to Framing 2020 is here. A roundup of ‘reframing’ being tested by progressive campaigns and communications in 2018, by Sho Konno [Skip to] What is Framing? [Skip to] Framing in 2018 [Skip to] Who is doing it? If you work in campaigns, communications, or politics, Read more…